Establish the incident
What changed, when did it start, and what was normal before?
Your traffic can look healthy while the buying journey quietly breaks — and every change you make without knowing why can make the problem harder to find.
Conversion Leak Detector investigates sudden performance problems to find the first meaningful break, what may have caused it, and what deserves attention first.
$49 introductory investigation · Diagnose before you change anything.
Sales fall. You change the homepage. Nothing. You increase ad spend. Nothing. You rebuild the checkout. Still nothing.
The actual issue might be a broken mobile cart transition, a tracking change, bad traffic, a payment failure — or a change you made three days earlier.
We investigate first. Then we tell you what deserves attention.
Pick the closest symptom. The investigation starts there.
A conversion-rate drop is a symptom, not a diagnosis.
What changed, when did it start, and what was normal before?
Trace the buying journey to the first meaningful change.
Compare timing, segments and recent changes against likely causes.
Get a verdict, confidence level, next test and what not to change yet — and why.
No 47-page checklist. No vague “optimise your funnel.” A focused investigation built around your actual incident.
You don't need to know the cause. That's what the investigation is for.
Your investigation request has been prepared. Check your email for confirmation and keep the store unchanged while the incident is reviewed.