CONVERSION
LEAK DETECTOR Start →
Ecommerce incident investigation

Your sales dropped.
Find what changed.

Not a generic CRO audit. A focused investigation into a sudden, measurable conversion problem.

Tell us when performance changed, what moved, and what you know. We trace the first meaningful break, separate evidence from guesses, and tell you what to test next.

Request incident triage →See the investigation ↓

$49 introductory incident triage · For sudden performance changes, not general website reviews.

ILLUSTRATIVE EXAMPLE · NOT CUSTOMER DATA INVESTIGATING
REVENUE−34%
TRAFFIC+2%
ORDERS−41%
VISITORS
100%
PRODUCT
64%
CART
8.0%
CART → CHECKOUT
1.1%
PURCHASE
0.4%
FIRST MEANINGFUL BREAKCart → Checkout
Confidence 78%
REAL OR MEASUREMENT?WHEN?WHAT CHANGED?
THE EXPENSIVE MISTAKE

The obvious problem may not be the real problem.
Don't change everything. Find the first thing that broke.

Sales fall. You change the homepage. Nothing. You increase ad spend. Nothing. You rebuild the checkout. Still nothing.

The actual issue might be a broken mobile cart transition, a tracking change, bad traffic, a payment failure — or a change you made three days earlier.

We investigate first. Then we tell you what deserves attention.

START WITH THE INCIDENT

What happened?

Pick the closest symptom. The investigation starts there.

THE METHOD

Don't ask “what should I fix?”
Ask “what changed?”

A conversion-rate drop is a symptom, not a diagnosis. The job is to establish what changed before recommending a fix.

01

Establish the incident

What changed, when did it start, and what was normal before?

02

Find the first break

Trace the buying journey to the first meaningful change.

03

Follow the evidence

Compare timing, segments and recent changes against likely causes.

04

Tell you what to do next

Get a verdict, confidence level, next test and what not to change yet — and why.

THE OUTPUT

A diagnosis you can act on.

No 47-page checklist. No vague “optimise your funnel.” A focused investigation built around your actual incident.

EXAMPLE INCIDENT REPORT● ILLUSTRATIVE DATA
FIRST MEANINGFUL BREAKCart → CheckoutConfidence 78%
LIKELY CAUSE
Recent cart/theme change
EVIDENCE
ATC stable · checkout starts ↓ 68%
DO NOT CHANGE YET
Product pages or ad spend
NEXT TEST
Compare current vs previous cart flow
Illustrative example — not a customer result.
START THE INCIDENT TRIAGE

Something changed.
Let's find out where.

You don't need to know the cause. That's what the investigation is for.

$49introductory incident triage
  • Incident verdict
  • First meaningful break
  • Likely causes ranked by evidence
  • What not to change yet
  • Highest-value next test
  • Clear list of evidence still needed

Screenshots or exports are useful: Shopify/GA4 funnel, orders, conversion rate, payment errors, or recent-change evidence. Total upload limit is 10MB.

This is a triage request, not an instant automated audit. If the incident is suitable, we’ll confirm the $49 payment step before work begins. If the evidence is insufficient, we’ll tell you what is missing.

FIT CHECK

This is for an incident, not a website makeover.

Good fit: a recent, measurable drop in orders, conversion, checkout completion, or another buying-journey signal.

Not the job: a general CRO audit, redesign, SEO review, or “tell me everything I could improve” report.

If the evidence does not support a confident diagnosis, we will say so instead of inventing one.